As a catering business, you serve a variety of clients. From family reunions and corporate workshops to civic events and weddings, your clientele is as diverse as your menu offerings. While some event services are value-added and not always necessary for an evening of success, catering is not one of them. Food is often the pinnacle of a party, so clients know that the quality of their caterer can make or break their big day.
It’s time to begin meeting your clients (and future clients) where they are in a personal and engaging way. Content marketing is how businesses market themselves in today’s online and internet-centric world. Through content, a caterer can not only build its online reputation and showcase its expertise within the catering industry, but can also market its services to new audiences and expand its business.